Some time ago it was announced the completion of a new design fair, devised by one of the creators of Pure Design: John Rossi Heinlein.
Rossi is obviously a person who can see and seize opportunities. In 2001 saw the renaissance of Argentine design and created with Dolores Navarro Ocampo one of the most important design fairs in the country, then sold at Editorial Atlantida. Now, understood that among the tangle of designers and proposals of different qualities that exist in Buenos Aires, what people are looking for a guide, styles, and bet on it with Contrast Concept.
Because according to what one can say of the sample, that is your main differential: “Mentioning only furniture would not make sense in a world where everything is part of our environment. Lighting, the textile, appliances. That is why Contrast Concept provide the most innovative ideas styles, influences and mixtures”, says her official site.
Another differential is that Contrast will focus on the Argentine design and craft, Envit that “design” based on products from the East.
To be a bit more about this project which will take place from 12 to 16 next June at Centro Costa Salguero, BACULTUREMIX.COM spoke with John Rossi.
BA Culturemix (BACM): -How did Contrast Concept?, Why now?
John Rossi (JR): -Came from my commitment to the Argentine design, The aim is to continue supporting him. Until September 2007 could not develop any event having to do with the design for a non-compete agreement I signed two years with Editorial Atlantida.
BACM: -How does the Argentine design stage right now and do you think has changed since it was founded Pure Design?
JR: -The Argentine design scenario is contradictory. On one side is the wonderful flow emerging designers that was emerging around the country since 2001 now been consolidated and. On the other, is the danger of design products in the countries of East, they are back among us: seems that the deep crisis 2001 ephemeral becomes to some.
This global context should be among all: designers, producers and authorities. Imitate the model of protection of Brazil would be an extraordinary step. One is not protectionist, but he knows that some industries should be helped, and that is the case of the Argentine design. Otherwise, the future will be difficult. You can compete from design, but not from its scale. Learn from the Italians. That is the model.
BACM: -What differences are present Contrast compared to Pure Design?
JR: -Kontrast is directed only to industrial design and design handmade, fashion will not be part of the sample. This is the first exhibition where the fusion of industrial design and design handmade exclusively coexist Argentinos. This merger will create awareness, then working in fashion design from the Argentine Argentine. Products are not allowed Eastern countries. It will be directed to the public retail and wholesale.
BACM: -What activities or parallel conferences will?
JR: -The principal will Design course for the Argentine Bicentennial, in which the design work to also have an important place in the celebrations of 2010.
Really interesting to check. We will see what will once again to show Pure Design, whose next edition is made of 8 to 13 April next.
To schedule: Contrast Concept. From the 13 to 16 June at the Centro Costa Salguero (By. Costanera R. Forced and J. Salguero).
Example of the sample layout that will.
My name is Paula, I'm a journalist from Buenos Aires focused on Latin American sustainable design and environmental issues.
