Spring Summer Huijara 2009, interview with Mariana Marrari

Of the many labels of shoes that have appeared in recent years in the city (as Lucila Iotti, Josefina Ferroni and Light Prince, to name a few), Huijara alternative is perhaps the most, moving away from the bet to the luxury shoe to offer a product with an attitude and freshness.

One of his most popular hits is just one played: line of sneakers with rubber toe and fabric awayo, material typical of the north usually associated with our mothers brought blankets from a trip to Salta, that looks fresh and redefined is already appearing in Fashion Production.

For spring summer the mark again surprised and presented an eclectic collection alternatives for all tastes, from platforms to laced with fringe Hand painted, Gladiator sandals, braided and new lines of shoes covered in gray melange Friza flowery flown.

Their designer, Mariana Marrari, spoke BA Inspiration about the collection and the trajectory of the mark.

BA Inspiration (BAI): How was Huijara?
Mariana Marrari (MM):Born in 2001 Gustavo's hand and me as a designer Manfré, in a small workshop with only two employees. Its owner divided his time between public accounting profession and the new venture. By next year we moved into a disused factory due to close its doors due to economic crisis. Today we have twenty employees, more 100 clients, a separate room in Palermo and one in San Isidro, sale within the country and exports to Chile, Uruguay, United States and Europe.

Fringed Platform, part of the spring-Colección verano 2009 ($250).

BAI: How would you describe the style of the brand?, What is your differential?
MM:The style consists of many condiments, like a good recipe. Among them, hard work but fun, coupled with the trend ideas, the ongoing search for the new without forgetting the improvement of what is. Is to consider, rethink, formulate and re-formulate all the time. I do not know if you ever think in terms of differentiating, Huijara but understand that is something that is now highly sought, and style. The identity you are looking for is what identifies people branded. Today people no longer want to have a garment that makes them belong, this is an old concept. Today there is a self-image search, that is no longer fragmented by the brand or fashion jean. The election through the product you are close to each.

BAI: Last season fabrics used are very typical of northern Argentina in a shoe, How did the idea and why do you think have been generally successful?
MM: I am originally a textile designer, and textiles are my weakness known, I'm always using new textiles. I think the success of the product is related to the re-valuation of our customs and our country, something we owe to the visit of so many foreigners in recent years and the value they gave to many things we did not see.

The shoes with Huijara Away ($190).

BAI: Do you guidelines for seasonal trends, think looks, you look at what happens in other fashion capitals?
MM: All that! (laughter) Do not leave anything aside, nor deprive me not to see anything get lost, and then draw my own conclusions. But that's what I always do, regardless of the armed Collection: It is difficult for a designer is not observant and curious!. Initially nothing is ruled out: travel, photos, interests of time, artists, new techniques. Anyway, there is always something round me in the head while still not finished the previous collection.

BAI: Which was around in your head, thinking this spring-summer collection?
MM: For this collection something special happened to me. He had too much inside my head, and while I was starting to filter, I decided otherwise: discard the least possible. This is something that I'm using a new methodology. As happens in society, part of moving forward is to respect and understand the differences with other. Then, without taking literally the thought but its stage, I decided that all lines could coexist in the collection. As a result, even though they are different triggers, parts carry an aesthetic Huijara.

“Today people no longer want to have a garment that makes them belong, this is an old concept. Today there is a self-image search, that is no longer fragmented by the brand or fashion jean”.

BAI: How did the design scene in Buenos Aires at this time?
MM: Strong, the city has much, talented, and varied. Every time I visit cities in other countries back thinking that we have is very good, nothing to envy to other parts of the world. Perhaps the difference we have is the lack of access to other conditions, for example in the area of technology or basic tools for development. But that makes it way to sharpen our resolve and reach good results anyway.

BAI: Last, What are your sites / remains / the city's favorite stores?
MM: If I search clothing, I usually like to visit the Fifth Avenue Gallery, is a place where I always find something that makes me happy. The placard René (the mother of a friend) also makes me happy. To eat or drink something I have a favorite, depends on the day. I love regional food, the rocks and the Peruvian food.

More models spring summer collection 2009 the Huija:
 

Hand painted shoes laced ($290).

Gladiator Sandals Low ($180).

Slippers and flown Friza ($210).

Official Site Huijara