Polychromático is a young clothing brand created by designer Juanita Cardenas, graduated from art school Cooper Union New York. The main thing that caught my attention of this initiative is the aesthetic, I sent a lot American Apparel, a brand I love America. But the link to this brand is not only the image but also a bit on the concept, because the proposal is to offer Polychromático advanced design at reasonable prices.
Like this, report from the mark that prices are in the range of 30 about 100 pesos, only very accessible in the Argentine market (but certainly this year the big brands should lower their prices because I doubt that anyone could spend 300 weights in a jean). As discussed, dresses are available from 75 y 90 weights and skirts for costs between and0 y 70. Forward to between shims will winter garments for 60 and sweaters 75.
More photos and data in the extended.
At least these are the costs which will manage the brand when it occurs in about ten days at the festival Country Code, is made of 11 to 15 March in Avenida del Libertador 4405, Ciudad de Buenos Aires. Afterwards, local firm in multi-brand and sell it is understood that in this case are the stores that determine prices.
According to a press release, Polychromático the premise is to provide an alternative to high-end brands and clothing provided, cuts and colors were inspired “the exuberant creative energy of Buenos Aires”. After seeing the first collection I think there is a well done look really cool, relate it a little aesthetic AY Not Dead but with some retro elements and world record-80.
I leave photos spring summer collection and a link to the official website.
My name is Paula, I'm a journalist from Buenos Aires focused on Latin American sustainable design and environmental issues.
3 Trackbacks
[...] In addition to these beautiful accessories Natacha is dodging in place for the festival tickets Country Code, is made of 11 to 15 March in Avenida del Libertador 4405, Ciudad de Buenos Aires (which also will be Polychromático. [...]
[...] liked the winter collection Polychromático, perhaps not as impressive as the summer, but probably has to do with my preference for summer times (that make everything [...]
[...] first, Argentina tag with a glam-trash style similar at some point perhaps Polychromatico, but with their own particularities. The second is a trademark by Chilean artist Camila Pino Gay, which [...]